Channel 4 commissioned Fred & Eric to make a 20 second competition spot. Leaving the brief open for us to work out a creative we’ve always wanted to do; a live-action shoot featuring a cast of handmade objects and a gang of human controllers with impeccable timing!
Shot in one take (albeit number 38!), the creative features a near-seamless flow of cardboard and paper gadgets, which appear in time to the voice-over.
All made possible by lots of helping hands, a sliding set, strategically placed magnets, fishing wire and a hair dryer.
Produced and directed by Fred & EricDesign and Direction: Maggie RogersProducer: Jamie PigramSet Operators: Jamie Pigram, Sarah Killeen, Susie Jones, Laura Hopewell, Lee Cooper & Andrew MeredithModel Makers: Laura Hopewell, Kerry Hughes and Thomas BirdDOP: Marcus DomleoCamera Assist / DIT: David Litchfield
